Did you know that 75% of people never scroll past the first page of Google search results? That’s right—if your client’s website isn’t visible near the top, it might as well not exist.
SEO isn’t just about ranking high and it’s about bringing in relevant traffic, driving engagement, and achieving conversions. But how do you ensure your efforts are paying off when working with a white-label SEO company?
The key lies in tracking the right KPIs (key performance indicators). In this blog, we’ll walk through the essential KPIs you need to watch when working with a white-label SEO company.
Let’s find out how these metrics can reflect the success of your SEO efforts.
Organic Traffic
Organic traffic is a telltale sign of SEO success. It refers to visitors who land on your client’s site by clicking unpaid links in search results. If your white-label SEO company is doing its job, this metric should increase steadily.
Tracking organic traffic allows you to see:
- How many people are finding your site through search engines?
- Which pages are attracting the most visitors?
- Whether the traffic aligns with your client’s target audience and goals.
Additionally, pay attention to seasonal trends. For example, a lawn care business may see traffic peak in spring and summer. Comparing year-over-year data helps identify patterns and set realistic goals.
Keyword Rankings
Your clients care about one thing: visibility. Keyword rankings are a direct reflection of how well your white-label SEO company is improving that visibility. This KPI tracks where a website appears on search engine results pages (SERPs) for specific search terms.
Focus on high-intent keywords relevant to your client’s business. These are the terms people use when they’re ready to take action like “buy,” “book,” or “hire.”
Are They Clicking Or Scrolling Past?
CTR measures the percentage of people who click your site’s link after seeing it in search results. Even if your rankings are solid, a low CTR means the site’s listing isn’t enticing enough.
Look for patterns:
- Are high-ranking pages suffering from low CTR?
- Can better meta descriptions turn impressions into clicks?
- Is your content aligned with search intent?
Adjusting headlines and descriptions can make a big difference.
Traffic Without Action Is Just Noise
Traffic is great, but conversions are where the real magic happens. A conversion happens when a visitor completes a desired action. This action can be filling out a contact form making a purchase or booking a service.
If your client’s website attracts thousands of visitors but only a handful convert, it’s a clear sign that something’s off. This could be a misalignment between the SEO strategy and audience needs or simply poor website usability.
Tools like Google Analytics can be used to set up and track conversion goals. They provide detailed insights into how effectively your white-label SEO company is turning traffic into results.
Bounce Rate
The bounce rate measures the percentage of visitors who leave after viewing only one page. If visitors bounce right away, it could indicate that the page content didn’t meet their expectations or worse, that the site experience was frustrating.
If visitors are leaving without exploring other pages, it may mean that the content or layout of the site isn’t meeting their expectations. High bounce rates can affect your client’s SEO performance and search engines may view the website as less relevant or useful.
Page Load Speed
Page load speed is a critical but often overlooked metric. No one likes waiting for a slow website to load and 40% of visitors abandon a site that takes longer than 3 seconds to load.
So, a slow website not only leads to poor user experience but can also hurt your client’s rankings in Google; optimizing it should be a priority for any white-label SEO company.
What To Watch:
- Average page load time across the site.
- Page speed insights for specific high-traffic pages.
- Mobile load speeds, as more users access websites via smartphones.
Backlinks
Backlinks or external links from other websites are a crucial element of SEO. They signal to search engines that your client’s website is authoritative and trustworthy. However, not all backlinks are good. It’s important to monitor both the quantity and quality of backlinks your white-label SEO company is building.
Monitoring backlink quality ensures that your SEO efforts are building credibility and not risking penalties from search engines. SEO tools like Ahrefs or Majestic can help track and analyze backlink profiles.
Local Search Visibility
For businesses targeting local customers tracking local search visibility is essential. This involves monitoring how well your client’s website is performing in local search results, especially for location-specific keywords and on Google My Business (GMB).
By monitoring local search performance, you can ensure that your white-label SEO company is effectively improving your client’s visibility in their community.
About Us
At GrowHQ, we empower businesses to scale through innovative digital solutions including white-label SEO services. Our expert team works behind the scenes ensuring your clients get top-tier results without the overhead.
Whether you’re looking to enhance SEO, web design, or PPC, we’ve got your back. Reach out today to discover how we can help your agency grow.